Turn your idea into a viable software product, ready for the real world.

From crafting interactive prototypes for real-user testing to launching targeted landing pages for demand validation, Eli5 ensures your product aligns with market and user needs before full-scale development kicks off.

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What you get

We ensure you build your product in the right direction with confidence.


Interactive Prototype

Quickly turn ideas into tangible, interactive prototypes, enabling you to visualize and refine your product’s functionality and user interface before writing a single line of code.


User Testing

We test your prototype on real users, gathering critical feedback to ensure the product’s design and usability meet real-world expectations and needs.


Demand Validation

We employ targeted strategies like landing pages to gauge user interest and validate demand for your product, minimizing risks and enhancing market entry strategies.

Our Philosophy

Turning ideas into fully-fleshed  product designs.  Intuitive, user-centric, on-brand, and visually delightful.

Validation is a crucial phase in the lifecycle of building software products, designed to ensure that your product aligns perfectly with market and user expectations before full-scale development begins. At Eli5, we integrate comprehensive validation processes early in the project to save time, reduce costs, and optimize product-market fit.

Turning your idea into an interactive prototype

We excel in transforming initial concepts into interactive prototypes. These prototypes are interactive versions of the proposed product, allowing users and stakeholders to explore its features and usability firsthand. This early interaction with the product’s user interface helps identify any necessary changes or improvements, streamlining the development process by focusing on validated flows and UI elements.

Conducting thorough tests on real users from your target audience

We conduct extensive user testing sessions where real users interact with the prototype. This direct feedback is invaluable, as it reveals how users perceive the product, what they find intuitive, and what might be lacking. By integrating user feedback early, we ensure the final product is functional, user-centric, and hitting the spot.

Testing demand for your product’s proposition and offerings

Before committing significant resources to development, Eli5 uses targeted strategies like launching preliminary landing pages to gauge market interest. This method helps validate the demand for your product’s proposition, ensuring that there is a willing and waiting market for your innovation.

Eli5’s philosophy

We see validation not just as a step in the development process, but as a fundamental component of building a successful software product. Our philosophy centers on minimizing risk and maximizing effectiveness and efficiency. By identifying and addressing potential issues early, we save resources and enhance the product’s potential for success.

Why work wit us

Your product’s success starts here

Rapid prototyping

We rapidly create interactive prototypes that allow for early validation and refinement, significantly accelerating the development cycle.

Real user feedback

We test your prototype on real users, providing insights that are critical to refining user experience and ensuring the product meets genuine user needs.

Cost effective

By identifying potential issues early through validation, we reduce the risk of costly revisions later in the development process, ensuring budget efficiency.

Early stage demand testing

We assess market demand through  strategies like demand testing via landing pages, ensuring your product’s value to the world.

Adaptable to you needs

We tailor our validation processes to align closely with each client's specific requirements, ensuring flexibility and relevance in our collaborations.

Proven method

With over a decade experience of validating more than hundred products, we move fast and effective.

Let’s turn that beautiful idea
of yours into something tangible.

Prototype and validation

Perfect for turning your idea into tangible interfaces, validated on real users.

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Proposition and demand testing

Perfect for when you want to test demand for your proposition.

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Full spectrum validation

Complete up-front validation of your product idea.

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Frequently Asked Questions

What’s in the Prototyping and Validation Package?

We start by sketching out core flows and creating high-fidelity designs. These are turned into interactive prototypes for real user testing and interviews. Findings are thoroughly reported, often leading to design iterations. In rare cases where a product isn’t viable, we work together to redefine the project or decide its future.

What does Proposition and Demand Testing involve?

We launch a landing page to present your product’s features and value proposition, then drive targeted traffic to test interest. Traffic sources might include niche groups, targeted ads, or newsletters, tailored to the product’s specific needs.

What are the benefits of the Full Spectrum Validation?

Prototyping alone might miss testing true market demand, while focusing just on demand might overlook user interaction feedback. Combining both ensures your product is both desired in the market and user-friendly, letting you proceed with full confidence.

How long does a typical validation process take with Eli5?

Typically, our validation process takes between one to two weeks, though more time might be needed to refine the initial concept. Tight scoping from the start ensures efficient and effective results.

Can I customize the service Eli5 is offering?

Absolutely. We're flexible and can adjust our services if you've already completed parts of the process or if your project demands a unique validation approach.

What sets Eli5's approach apart from other companies?

With over a decade of experience and having validated hundreds of products, our expertise extends beyond mere prototyping and testing. We partner with clients through the full lifecycle of their products, from concept to exits and mergers.

Want to discover what product opportunities lay on your path?

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Bart Zirschky
Founder A-Insights

“Eli5 has built a great software application for A-Insights and their backend team has helped automating processes that streamlined our internal operations. Their user-centered approach has created a visually stunning and intuitive product for our customers.”

Hidde Hovenkamp
Founder Pacmed

“Eli5’s rapid prototyping and user validation approach allowed us to bring our innovative healthcare solution, Pacmed, to life in record time. Their ability to turn our vision into a fully functional product in just a matter of weeks was nothing short of impressive.”

Eric Kickert
CEO Peecho

“Eli5’s design thinking approach helped us uncover the core of our business and turn it into a visually stunning, highly functional digital product that exceeded our expectations.”