Our thoughts on tech, product, business, and a bunch of random things that interest us.

Imagine a business landscape where you must choose between becoming the next Google or UPS. Sounds ridiculous, right? Well, that's exactly the false dilemma too many companies fall into when debating innovation versus optimization. But here’s the kicker: you don’t need to choose. In fact, you shouldn't. The real magic happens when you master the art of balancing both.